Designers today crave autonomy—not just to design static screens but to build and publish real, working websites. Framer steps into that gap with a compelling promise: turn your design into a live site, fast, and without writing a line of code. For designers like us at Behoove, that’s a game-changer.

Framer isn’t just a tool; it’s a new way of thinking about digital presence. Whether you're working on client projects, launching a personal brand, or building marketing sites for early-stage startups, the ability to move from concept to launch in a single tool opens up tremendous creative freedom. And in 2025, it's clear—Framer is no longer the underdog. It’s becoming the standard.

Why Framer is Gaining Attention in 2025

It’s no longer a secret: Framer has changed how we approach website design, especially for designers, startups, and creative teams who want to bring ideas to life—fast. It sits somewhere between Figma, Webflow, and a fully-coded frontend. But more importantly, it proves that you don’t need to write code to build professional-grade websites.

In this guide, we’re going to break down exactly what Framer is, what it isn’t, who it’s for, and how we at Behoove use it to streamline client workflows and build stunning websites that actually convert.

What is Framer?

Framer is a browser-based design and development platform that allows users to create interactive, responsive websites—without writing a single line of code. But it’s more than just a no-code tool. Framer is rooted in the idea of prototyping with real outputs. The site you build in Framer is the product. You design it, animate it, launch it.

At its core, Framer combines:

• Figma-like interface and layer logic

• Webflow-style publishing controls

• Powerful CMS features

• Built-in animations and interactions

• SEO-friendly structure

It’s built to give designers ownership of the website experience end-to-end. You don't hand off to devs—you launch yourself.

Who is Framer For?

Framer is best for:

• Designers who are comfortable in Figma but want more output power

• Agencies and studios looking to iterate fast and ship faster

• Founders and marketers launching MVPs, landing pages, or marketing sites

• Content teams that need CMS control without engineering support

It's not ideal for:

• Complex apps requiring logic, user authentication, or backend workflows

• E-commerce platforms beyond small-scale use cases

• Enterprises needing deep integrations with legacy tools

But for most startups and modern brands, Framer is a dream.

Key Features That Set Framer Apart

1. Instant Publishing: Your design is live in one click. No staging server. No dev handoff. Just publish.

2. Built-in Animations: Native animations like fade-ins, scroll effects, and interactive hover states are just a click away.

3. SEO Optimization: Clean HTML structure, custom meta tags, responsive breakpoints, and fast page loads help your site get discovered.

4. CMS for Everyone: You can create CMS collections (like blog posts or case studies) in seconds. Anyone on your team can update content, no matter their skill level.

5. Framer AI (yes, it’s a thing): Framer recently added AI-generated wireframes and layout suggestions—perfect for quick iterations or getting unstuck when facing creative blocks.

How Framer Compares to Other Tools

Framer stands out by allowing real publishing directly from your design environment. Unlike Webflow, which sometimes requires you to think like a developer, Framer leans more on design intuition.

Our Experience Using Framer at Behoove

We’ve been using Framer for over a year now across multiple client projects—from product landing pages to portfolio websites. What we love most is the speed of delivery. What used to take a team of 3 across design, development, and QA can now be handled by 1–2 designers in a single environment.

It’s also our go-to for early-stage startup websites. Many of our clients don’t have engineering resources to spare, and they need a website up next week. Framer makes that possible. And we don’t compromise on quality.

But like all tools, it’s not perfect. There are limitations. The CMS, while easy to use, is still catching up to Webflow in terms of depth. And for clients needing multi-language support or complex integrations, we often lean on other tools. Still, Framer is part of our core toolset now—and we see it growing fast.

Should You Use Framer?

If you’re a designer, creative studio, or founder who wants to get online fast without sacrificing on aesthetics or experience—yes. Framer is fast becoming the tool of choice for those who care about design, performance, and independence from dev bottlenecks.

If you need heavy backend logic, user accounts, or enterprise-grade workflows—it’s not there yet. But it’s catching up fast.

Final Thoughts

Framer doesn’t just simplify web design—it reimagines who gets to build the web. It’s one of the few no-code tools that respects design integrity while also enabling production-ready output.

At Behoove, we’ve used Framer to help our clients save time, iterate faster, and launch beautiful experiences that feel custom—without the complexity. We’ll continue to explore its full potential and push its limits.

Would you like to create an account on Framer? Click here to start using it for free!

Need help building your next Framer site? Let’s build something meaningful together. Contact Behoove to bring your vision to life—beautifully, efficiently, and without code.